Most business owners forget that their marketing efforts needs to scale with time. New platforms provide new channels that can be leveraged to reach out to more customers. These platforms open up opportunities to interact with your audience directly. Businesses engaging with their clients on these social platforms have proven to exponentially increase revenue over time. More businesses are copying these successful digital marketing models which is creating more demand. This  in turn is predicted to make online marketing more expensive the future.

This is an elite status that search engines like Google, Bing and Yahoo endorse. Mostly driven by SEO, this is Rolls Royce of e-marketing. This will keep bringing you customers even if you don’t need any. Unfortunately, you cannot pay your way into this. It has to be earned. What makes this challenging is everyone wants to wear this crown. Search Engines like Google wants to provide best information to their users. Complex algorithms determine who’s worthy to be shown on their results page. It is speculated that Google uses over 200+ factors to show best results to its users.

As Peter Drucker said “You can’t improve what you can’t measure”. You are missing  out on essential analytics if you are unable to track your current marketing endeavors. Conventional Marketing like flier distribution, billboards, newspaper advertisements don’t offer data on what’s efforts are being fruitful. With traditional marketing, a business might be down thousands of dollars before finding  out what message is having biggest impact on its consumers. On the other hand, digital marketing offers flexibility to launch multiple campaigns simultaneously, spreading different messages to test what’s getting you the best results. This helps you create the winning recipe in shortest amount of time that can bring you the biggest ROI.